MINIEYE Innovation Showcases Memory Driving Production Solution and Cockpit Large Model at Shanghai Auto Show, Creating a New Paradigm for Travel
Introduction
MINIEYE Innovation has always adhered to the principles of “safety first, user first,” building technical advantages through full-stack self-research, reconstructing user experience through cockpit integration, and establishing new benchmarks with a global vision.
On April 23, the 2025 Shanghai International Automobile Industry Exhibition grandly opened at the National Exhibition Center, where Shenzhen MINIEYE Innovation Technology Co., Ltd. (2431.HK) made a stunning appearance with a series of products and launched its Memory Driving production solution and cockpit large model intelligent butler “BamBam.”
At this auto show, MINIEYE Innovation focused on its “driving-cockpit integration” strategy, demonstrating the company’s full-dimensional competitiveness from technology development to ecosystem building through the steady implementation of L2 all-scenario assisted driving solutions, intelligent cockpit interaction upgrades empowered by large models, and deep advancement of overseas strategies, helping the intelligent automobile industry move toward a safer, more inclusive new journey with a global vision.
All-Scenario Assisted Driving
Production Memory Driving Solution: Adhering to Safety Bottom Line, Focusing on Essential Scenarios
Currently, intelligence has become an industry consensus. Focusing on the core proposition of “how to reach the masses and benefit the masses,” MINIEYE Innovation has built a product system combining technological advancement and commercial feasibility based on full-stack self-research capabilities, providing users with practical, user-friendly, and beloved combined assisted driving functions.
For urban commuting, a high-frequency essential need for users, MINIEYE Innovation has launched a memory driving solution that deeply integrates safety and efficiency, making assisted intelligent driving’s security, efficiency, and convenience accessible to every user.
Based on BEV+MapTR+spatiotemporal joint planning algorithms, the system can achieve point-to-point navigated assisted driving after learning trajectories. Through real-time perception and dynamic planning, the system can flexibly respond to congested scenarios, automatically avoid cutting-in vehicles, efficiently handle emergency braking, and other complex scenarios. It can also equip vehicles with game-theoretic decision-making capabilities: when facing mixed human-vehicle ramps and electric vehicles suddenly intruding into lanes, the system can predict trajectories and actively slow down to ensure safe passage; in congested elevated ramp “zipper-style” alternate merging scenarios that require extremely high target perception and trajectory prediction, the system significantly reduces the risk of human driving errors through spatiotemporal computation, making every journey trustworthy.
According to reports, the memory driving solution is built on the iPilot 4 assisted driving domain controller, equipped with Horizon Robotics Journey 6E chip, supporting integrated parking and driving with 80 TOPS of efficient computing power. This product has already secured production orders and will complete mass production delivery in the third quarter of this year.
The iPilot 4 series navigation assisted domain controller exhibited this time is MINIEYE Innovation’s new solution directly addressing car manufacturers’ “equal rights and inclusiveness” demands, accelerating L2 assisted driving to achieve multi-scenario, large-scale production.
Also on display was the high-performance navigation driving domain controller iPilot 4 plus, equipped with Horizon Robotics Journey 6M chip, adopting a multi-sensor fusion solution with LiDAR, capable of achieving city navigation assistance and parking spot-to-parking spot functionality covering urban areas, highways, and parking lots. With end-to-end algorithms, it further optimizes decision efficiency and generalization capabilities in complex scenarios, safeguarding safe driving. The iPilot 4 plus will be equipped on a new energy car manufacturer’s high-end model in the 300,000 yuan price range and will be delivered within the year.
Large Model Empowerment
Introducing Cockpit Large Model Intelligent Butler: Revolutionizing the Driving Experience
As a manufacturer deeply involved in both assisted driving and intelligent cockpits, MINIEYE Innovation also launched a new cockpit large model solution at this auto show—the intelligent butler BamBam, providing a new paradigm for intelligent cockpit development.
BamBam uses multimodal technology to achieve full-dimensional in-cabin perception, enhancing vehicle safety while providing users with personalized, all-scenario intelligent services, transforming into a warm, continuously evolving intelligent butler.
Regarding passenger safety, in addition to conventional fatigue and distraction detection, BamBam can meet the latest E-NCAP 26 regulatory requirements for seatbelt monitoring and passenger body type recognition, and support monitoring of forgotten children and various forgotten items, safeguarding every journey. At the critical juncture of L3 conditional automated driving gradually opening up, how to balance driver freedom and driving safety has become an urgent problem to overcome. Large models have powerful feature extraction and logical reasoning capabilities, can construct high-precision motion capture and multi-dimensional behavior analysis systems, monitor complex behaviors such as whether the driver’s hands are simultaneously off the steering wheel (e.g., playing with phones, eating), and alert drivers to quickly re-engage, providing critical support for the large-scale implementation of L3 conditional automated driving.
In terms of enhancing cockpit intelligent experience, powered by large model technology, BamBam can capture in-cabin personnel’s facial expressions, body movements, voice and tone, and other behavioral characteristics in real-time, and combine external variables such as ambient light and driving status to achieve intent analysis and prediction, providing just-right “proactive services.” It also has excellent memory, understanding, decision-making, and reflection capabilities, making every user their own product manager, truly letting automotive intelligence be defined by and used for the individual, achieving a vehicle that gets smarter and more understanding with each drive.
Currently, MINIEYE Innovation’s intelligent cockpit solutions have won orders from well-known car manufacturers’ joint venture brands and luxury brands, fully demonstrating the company’s profound strength in technology research, development, and mass production implementation. Behind the company’s explosive 467.8% growth in intelligent cockpit revenue in 2024 is also the vast blue ocean of intelligent cockpits.
Accelerating Overseas Expansion
Anchoring Globally, Jointly Safeguarding Safe Travel
In the second half of the intelligence era, China’s automotive technology forces have firmly occupied a place on the global automotive map. As a pioneer in “driving-cockpit integration,” MINIEYE Innovation relies on its full-stack self-research advantages to build an all-scenario technology ecosystem, and through global market expansion, provides safe, intelligent future travel solutions for global users.
In 2024, China’s automobile export volume exceeded 6.41 million vehicles, and the global competitiveness of intelligent solutions also reached a watershed moment. Against the backdrop of the European Union’s General Safety Regulation (GSR) incorporating Driver Monitoring Systems (DMS) into mandatory certification, safety compliance has become a key threshold for car manufacturers to go overseas.
At this auto show, MINIEYE Innovation exhibited the iCabin 1 series intelligent cockpit DMS software and hardware integrated products that meet international mainstream regulations such as ADDW, DDAW, and E-NCAP, as well as the assisted driving front vision integrated machine iSafety. These mass-produced products have been equipped on multiple export car models sold overseas, including the European Union, Australia, Singapore, Malaysia, and other regions.
In addition, the company has established deep cooperation with globally renowned Tier 1 suppliers, successfully entering the international supply chain system, and established a subsidiary in Singapore, actively exploring overseas markets and exploring the development path of “technology going overseas + local deep cultivation.”
To summarize
MINIEYE Innovation has always adhered to the principles of “safety first, user first,” building technical advantages through full-stack self-research, reconstructing user experience through cockpit integration, and establishing new benchmarks with a global vision. Looking to the future, it will use continuously iterative innovation and mature large-scale production capabilities to tirelessly strive to create a safer, more intelligent, and more comfortable travel future for global users.
